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The advice every new principal needs (but won't get from HR)

Pop quiz, Ruckus Maker: Which is more dangerous …

A gym full of eighth-graders armed with dodgeballs, or a rookie principal told, “Just keep things running”?

If you chose the latter, you’ve spotted the problem: schools don’t need managers. They need instigators.

Today you’ll learn five fast shifts to become an ultimate Ruckus Maker.

But that’s only half the playbook. Next week, I’ll unveil the five advanced moves that make innovation un-fire-able and transform your halls into an R&D lab for learning.

Grab a match. Let’s Make a Ruckus.

First time reading? Sign up here and join 5,369 Ruckus Makers Doing Do School Different 🎉

OFF CAMPUS

A MESSAGE FROM THE RUCKUS MAKER MASTERMIND

Your school doesn’t need another PD day — it needs a leader brave enough to challenge the status quo.


The Ruckus Maker Mastermind drops you into a hand-picked circle of bold principals who experiment, share wins, and fix real problems in real time. Weekly hot seats, proven frameworks, peer-to-peer mentorship.

Imagine walking into every staff meeting with a fresh playbook, a supportive brain trust on speed dial, and the confidence to turn big, scary ideas into “Why didn’t we do this sooner?” breakthroughs.

Two new cohorts launch this week. Tuesdays and Wednesdays at 6pm ET.

You are one mastermind application from creating a campus experience worth showing up for.

DO SCHOOL DIFFERENT

Advice for New and Aspiring Ruckus Makers Part 1.

If education ain't a bit disruptive, then what are the students really learning?

Look, being a new principal is terrifying.

The district hands you keys and says "Good luck... don't change a thing." Meanwhile, you're watching students' eyes glaze over in classrooms, knowing something has to shift.

Here's the thing most new principals don't get: You're not here to manage. You're here to Make a Ruckus.

Stop Managing, Start Leading

Your identity determines your impact — and right now, you're thinking too small.

  • Rewrite your job description: Cross out "manager" and write "campus creator." Post it where you'll see it daily as a reminder of who you really are.

  • Change your morning question: Instead of "What fires need putting out?" ask "What bold move will create the most positive result today?"

  • Introduce yourself differently: Next time someone asks what you do, say "I create a campus experience worth showing up for …" instead of "I'm a principal."

The moment you shift from managing the status quo to leading transformation, everything changes.

Burn the Binder

If it comes from a manual, it's probably maintaining mediocrity.

  • Audit your policies: Pick one outdated rule this week and either eliminate it or flip it completely—document what happens when you stop enforcing yesterday's solutions.

  • Question the sacred cows: Challenge three "we've always done it this way" practices by asking "What if we did the opposite?" and testing small experiments.

  • Create your own playbook: Start a "Ruckus Maker Experiments" document and track what happens when you break from conventional wisdom.

There's no manual for reimagining education, which is exactly why you're needed to write the new one.

Ask the Question That Changes Everything

The most powerful tool in your arsenal isn't a policy — it's a daily disruptive question.

  • Make it your morning ritual: Before checking email, ask yourself: "If my approach today isn't making someone slightly uncomfortable, am I really preparing students for tomorrow?"

  • Share it with your team: Pose this question in every staff meeting: "What would we do differently if we cared more about student growth than test scores?"

  • Use it as your filter: When facing any decision, ask "Does this move us toward yesterday's classroom or tomorrow's learning experience?"

One question, asked consistently, has the power to transform an entire school culture.

Build Your Ruckus Maker Network

Leadership isolation is a choice — and it's the wrong choice.

  • Join the right room: Connect with other Ruckus Makers through masterminds, communities, or cohorts where innovation is celebrated, not silenced.

  • Find your thinking partners: Identify 2-3 principals who challenge your thinking and schedule monthly "ruckus sessions" to solve problems together.

  • Become the connector: Start hosting informal gatherings where local innovative educators can share what's working and what they're testing next.

Community doesn't just fuel confidence—it multiplies your impact exponentially.

Protect Your Attention Like Your Career Depends on It

Busy principals manage chaos. Effective principals create calm.

  • Implement the Focus Funnel: For every request, decide to eliminate, automate, delegate, defer, or do—saying yes to everything means saying no to what matters most.

  • Kill the open-door policy: Set specific office hours for drop-ins and protect blocks of time for strategic thinking and relationship building.

  • Track your energy, not just your time: Notice what activities drain you versus energize you, then restructure your week to maximize high-energy work.

Leadership starts with protecting your attention so you can focus on what actually moves the needle.

Next Week: The Missing Half

These first five shifts lay the foundation, but they're just the beginning.

Next week, I'm sharing the remaining five strategies that separate good principals from legendary ones:

  • How to turn your school into an innovation laboratory (without getting fired)

  • The storytelling secret that moves people more than data ever will

  • Why repeating yourself isn't boring—it's brilliant leadership

  • The legacy question that changes how you make every decision

  • And the future-focused approach that makes students excited to learn

Here's what I know about you: You didn't get into education to maintain the status quo. You got in to make a difference.

The strategies I'm sharing next week will show you exactly how to do that … even in the most traditional systems.

Don't miss it. I’ll share the next five shifts a week from today.

Because your students deserve better than yesterday's classroom. And you deserve the tools to give it to them.

CLASS DISMISSED

Suggested Summer Reading List:

The Better Leaders Better Schools Roadmap: A collection of ideas that are easy to implement and transformative for your campus.

Mastermind: Unlocking Talent Within Every School Leader: We introduced the concept of the mastermind to education. See what it is and why it’s such a powerful model of professional development.

Build Leadership Momentum: How to Create the Perfect Principal Entry Plan: You need this book if you want to start the year with confidence and with zero stress.

The Remarkable Vision Formula: We taught this as a live experience and turned it into a book. How to create a 3-year Do School Different vision.

Calm in the Chaos: Learn how to stay grounded even amidst the chaos of school leadership.

Keep Making a Ruckus,

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