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The '90-day flip' changing how smart principals start their semester
Remember your first day as principal? The chaos, the fires to put out, the sinking feeling in your stomach? Turns out there's a better way.
In today’s email we’ll show you how hundreds of school leaders are flipping the traditional back-to-school playbook on its head – and getting killer results.
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OFF CAMPUS
This week’s RUKCUScast: Are you preparing kids for an AI-driven future? This conversation will help.
📸 From rare Antarctic eclipse to a curious tiger cub — Nat Geo's annual "Pics of the Year" will make your jaw drop (or at least your thumb stop scrolling).
Speaking of photos — here’s why your grandma’s grandma didn’t smile in pictures 😑
Teachers are ditching X's dumpster fire for Bluesky, where it feels like 2011 Twitter had a baby with your favorite teacher meetup (and left the trolls at home).
And if you want to connect there, here’s my profile.
A MESSAGE FROM CLASS COMPOSER
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DO SCHOOL DIFFERENT
The Secret Weapon Transforming How Top School Leaders Crush The First 90 Days of the 2nd Semester
Think back to your last start-of-school season. If you're like most principals, it probably involved:
Drowning in a sea of logistics
Putting out approximately 4,827 fires
Wondering if you'd make it to Fall Break without completely losing it
Sound familiar?
The Problem: Hope Is Not a Strategy
Most principals start each year optimistically imagining orderly hallways, engaged teachers, and maybe even grateful parents bearing gift baskets (hey, we can dream).
But hope alone can't prevent the inevitable perfect storm of first-day mishaps, communication snafus, and that one kid who immediately tests every boundary in the building.
The traditional playbook tells leaders to focus on operations first — getting schedules, policies, and procedures locked down. But this approach is basically trying to build a house starting with the roof.
The Solution: The "Upside Down" Entry Plan
Build Leadership Momentum turns conventional wisdom on its head. Instead of diving straight into operations, successful principals focus on five key areas in this specific order:
1. Self (Yes, Really)
Leaders usually plan for themselves last, if they plan for themselves at all. But here’s the thing: you cannot pour from an empty cup. The most successful principals start by establishing sustainable practices that will keep them energized through the inevitable challenges ahead.
2. Communication Systems
Without rock-solid communication frameworks in place, nothing else matters. Top leaders map out exactly how information will flow between all stakeholders before diving into other initiatives.
3. Academic Focus
Rather than trying to improve everything at once, high-performing principals identify the 1-2 academic areas that will create the biggest impact. They go deep instead of wide.
4. Culture Building
The vibe and energy of a school don't happen by accident. The best leaders intentionally design the experience they want students and staff to have from day one.
5. Operations
Only after the foundation is solid do top principals dig into the nitty-gritty logistics. By this point, they have the clarity and systems to handle operational challenges efficiently.
The Results: From Survival Mode to Strategic Leadership
John Ungar, principal at West Fork Middle School in Arkansas, was skeptical at first. His team was drowning in 15-page meeting agendas and constant firefighting.
After implementing the upside-down framework, everything shifted.
For the first time, we had real clarity on what mattered most. Instead of just surviving, we were actually moving our school forward.
The 90-Day Sweet Spot
Why 90 days? It's long enough to create real change, but short enough to maintain urgency and momentum.
The data backs this up.
Principals using this framework report:
Higher staff retention
Improved student outcomes
Better work-life balance
Increased parent satisfaction
And yes, actually finding time to read that fantasy novel collecting dust on their nightstand
The Bottom Line
The old model of school leadership — hoping for the best while drowning in operational details — is officially outdated. Today's most effective principals are flipping the script, starting with themselves and building outward.
Remember: Hope isn't a strategy.
But with the right framework, any principal can transform those crucial first 90 days from survival mode into strategic success.
Ready to stop playing whack-a-mole with school challenges and start leading with intention?
ALBA
Alba checking out her new den
CLASS DISMISSED
Whenever you’re ready, here’s 3 ways we can help you Do School Different.
This bestselling principal playbook is for education leaders who are focused on creating momentum during the first 90 days of the semester → Get your copy here.
The Ruckus Maker Club is a great support for leaders throughout the year as well. Join the waitlist here.
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