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- If not in 2025, then when?
If not in 2025, then when?
Why it will never be the "right time" to reimagine your school.

Quick question: If you don't start transforming your campus now, then when do you plan to start?
One of the most common excuses I hear from principals who WANT to Do School Different is "I don't have the time."
But here's a brutal truth:
Everyone is busy. No one has time.
Back when I started reimagining education, I was drowning just like you are now — managing a full campus, dealing with challenging parents, responding to district demands (and a wacko supervisor), putting out daily fires, and trying to honor my work-life balance boundaries.
Which is why I like to say…
For the things you care about, you don't find the time.
You MAKE the time.
If you've been wanting to create a meaningful campus experience that students and staff love, then "I don't have the time" can't be an excuse.
It's easy to fall into the trap of "once XYZ happens... then I'll start."
"Once testing season is over..."
"Once we get through this semester..."
"Once I hire more staff..."
"Once things calm down..."
"Once I figure it out myself..."
But the truth is, these "onces" never go away. It will never be the "perfect time" to start transforming your school. And if you sit around waiting for it, you'll look back years later with regret.
Proctastination is a LOSER strategy.
So, if this sounds like the story going on in your head, I have a question for you.
Do you have 20 hours total to invest in your leadership development?
Just so you know, I've designed the 90-Day Accelerator for busy school leaders (like you and me).
As John Unger from West Fork Middle School put it: "If as a principal you know it's 20 hours of work… are you willing to give up 20 hours for a successful year?"
Also, everything inside the Accelerator is designed to work on your schedule:
All content is available on-demand
Lessons are short and to the point
Video recordings are provided for every live session
Templates and frameworks are ready to implement
You can go at your own pace while still getting results
The entire program is organized to be both immediately actionable and sustainably paced for busy school leaders.
So, as you think about your priorities for the next 6, 12, 18 months, ask yourself:
If not NOW, then when?
Hope to see you inside!
This program is open for 2 more days and won’t be available again in 2025.

Keep Making a Ruckus,
Danny
PS… One of our Ruckus Makers summed it up perfectly: "All that stress was gone. We were ready from Day One - exactly what we wanted to do and who was doing it. It was a whole different world." Your stress-free, focused leadership journey can start today.

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