Hey Ruckus Maker,
Last February I called Kory.
He is a principal in Chicago and for the past year, he's been part of a small group of clients who had something nobody else had.
Access to Digital Danny.
Not public access. Not a free trial. Exclusive access, as part of his mastermind membership.
71 clients. One closed testing environment. A full year of pushing Digital Danny to his limits.
Kory pushed harder than anyone.
910 conversations. The next closest? 137.
Same tool. Same access. Same starting line as every other client.
I want to tell you what Kory did differently because it wasn't what you'd expect.
He didn't start with strategy. Not culture. Not leadership.
Words.
Parent emails. Staff memos. Recognition write-ups. The week-one communication blitz that every principal has to survive before they can do anything else.
His first message to Digital Danny: help me write a newsletter thank-you for my two office staff members.
Not "coach me." Not "challenge my thinking." Just: make this good.
Digital Danny delivered. Kory came back the next day.
And the day after that.
By October he wasn't just polishing memos.
He was using Digital Danny to work through a basketball coach who was running kids as punishment instead of teaching consequence. He was applying the Pareto Principle to his lowest-performing students. He was building a parent-teacher conference guide for his entire staff.
By December, he brought something he'd never brought to a tool before.
His career.
Kory was applying for a new principal position (over the holidays, under pressure) and he used Digital Danny to find his story. To script his video application. To figure out what made him different from every other candidate saying the same things.
You don't bring your professional future to something you don't believe in.
Now here's the part I haven't told you yet…
A few weeks ago, I updated Digital Danny. A major retrain. A decade of coaching transcripts, mastermind sessions, and the full Automatic School framework — all loaded in.
Kory was one of the first to try the new version.
115 conversations in two weeks.
910 over an entire school year on the old version. 115 more in fourteen days on the new one.
Kory didn't slow down when Digital Danny got better. He accelerated.
For a year, stories like Kory's stayed inside the client community. That was by design. I wasn't ready to open the doors until I knew Digital Danny could deliver — consistently, at scale, for principals who needed more than a writing assistant.
Kory and 70 other clients helped me find out.
Now I know.
And now, for the first time, Digital Danny is available to anyone who's ready.
The Selfmentorship Sprint is how you get in.
The Digital Danny waiting for you isn't the one Kory started with. It's the one that made him go from 910 conversations to 1,015 in two weeks.
The door opens Thursday.
More tomorrow.
Keep Making a Ruckus,
Danny
P.S. For a year, this was only available to my private clients. They tested it. They pushed it. They proved it. Now it's your turn.
